We are early. There's a lot we haven't figured out: packaging, procurement, support, how to tell anybody about any of it. We'd rather say what we're aiming at and be held to it than wait until it's all true.
None of this has a date on it. Where we aren't there yet, we've said what you get today.
1. A table you can actually get to
- Today: Nothing yet. This is the piece we want most and have least of.
- Next: Tell us what you want to cook. When enough people ask for the same dish, we go build it.
- Later: Cooking together in real time. Online first, then in person, Philadelphia first because that's where we are.
2. Spices worth building a dish around
- Today: Bought in small batches and chosen for flavor rather than for price. Four paprikas and three oreganos on the shelf, because they are not the same spice and the wrong one quietly flattens a dish. Calabrian chili flakes where supermarket red pepper flakes would just be hot. No preservatives, no artificial colors.
- Next: Ground closer to the day it ships. Ground spice starts losing what you paid for almost immediately, and we'd rather own that clock than pretend it isn't running.
3. Teaching that keeps up with you
- Today: Walkthroughs for the tricky steps, and instructions that end in what to look for rather than a number on a timer.
- Next: Video on the dishes where watching beats reading.
- Later: Something you can talk to and interact with while your hands are busy. A companion that knows when it's done, and what changes if you use thighs instead of breasts.
4. Room for more people
- Today: Hundreds of recipes across more than 30 cuisines.
- Next: More recipes built around specific diets, so "I can't eat that" stops ending the conversation.
Everyone deserves a seat at a gathered table. That's the whole plan. The rest is logistics.